Big changes in OpenRTB spec indeed – particularly Ads.cert and how it’s builds on Ads.txt by introducing cryptographic signatures in the bid request: “The revised OpenRTB 3.0 spec released Tuesday makes major changes to the programmatic standard to stamp out bad ads and fraud. The IAB Tech Lab’s new spec is now open for public…
DetailsShlomi Dolev, Chair Professor and founder of the Computer Science department of Ben-Gurion University of the Negev shares how Quantum computers will soon revolutionize our current technology landscape. He believes these advances will usher in computational power way ahead of our most advanced machines: Recently, scientists at Google began testing their cutting edge 72 qubit…
DetailsBettina Specht of Litmus shares why carefully crafted content is paramount to a successful email marketing campaign- Good copywriting helps you build your brand, connect with your customers, and persuade more of them to click through on your offer. But too often, marketers don’t take full advantage of the power of great copy. After years…
DetailsBlockchain technology will undoubtedly impact #adtech in the coming years. It’s efficacy as a viable solution to many of the industry’s woes is yet to be seen: Today digital media research group, IAB Technology Laboratory, revealed details of their blockchain pilot program. Their blockchain working group includes more than 150 members. The program involves real-world…
DetailsAdExchanger’s Alison Weissbrot interviews Havas CEO Colin Kinsella: “The digital and programmatic space needs a refresh because clients are getting burned and returning to more traditional media principals, according to Colin Kinsella, Havas Media’s North American CEO. “A lot of buyers want to get back into TV, radio, out-of-home and print because they feel like…
DetailsIncreasing amounts of speculation and curiosity continue to surround Blockchain and its intended uses. Where will we go from here? Where are we right now? Chris Douthit of Options Strategies Insider weighs in- “Today the blockchain is probably a lot like where Atari was in the 80s, we are still at the relatively early stages,…
DetailsBenjamin Franklin once said, “It takes many good deeds to build a good reputation, and only one bad one to lose it.” Bonnie Malone of Return Path shares on how just one misstep can truly wreak havoc on your deliverability: “What exactly does reputation have to do with email? Sender reputation is a combination of…
DetailsMarTechSeries post designed for marketers who seek to deepen their grasp on the fundamental precepts of mobile programmatic advertising: By 2019, 85% of mobile ads in the US will be programmatic. There will more than five billion mobile phone users by 2019, globally. Hence, targeted advertising for mobile phone users should be a core part…
DetailsLauren Johnson of Business Insider shares some interesting news about a new platform • On Thursday, Omnicom Group publicly rolled out Omni, an internal platform that allows its agencies to use data to create, plan and buy ad campaigns. • One of the more intriguing potential uses for Omni could be to use artificial intelligence…
DetailsA great post by Barry Levine of MarTechToday – “A variety of startups are using blockchain as a way to add transparency to the notoriously opaque ad tech system, including NYIAX, Kiip, Kochava and MetaX. And now a new ad-focused blockchain consortium has recently been announced by heavyweights IBM — through its iX digital agency — and advertising software provider MediaOcean. It already…
DetailsSimpli.fi, the programmatic advertising platform built for the scale of localization and personalization, today announced Addressable Geo-Fencing, an addressable programmatic advertising solution that uses plat line and GPS data for precise location targeting at scale. For Simpli.fi, Addressable Geo-Fencing is the next logical step in the localization and personalization of programmatic advertising and is built…
DetailsThe New York-based firm will use the capital to buy out an investor, spend on technology and fund acquisitions. Ad-tech company MediaMath has raised $225 million from investment firm Searchlight Capital Partners, an unusually large funding round in a sector rife with turbulence and consolidation. New York-based MediaMath has raised more than $500 million to…
DetailsEmail marketing is arguably the most powerful channel for reaching healthcare professionals. Yet many marketers don’t take a strategic approach to their email marketing programs. Download our free ebook and use the best practices shared here to build a successful email marketing strategy for your organization.In this ebook you will read about:Factors to consider before creating your…
DetailsThere are some email marketing trends that won’t be going out of style anytime soon, and these are the ones organizations would be wise to pay attention to. 1. Optimize for mobile In today’s fast-paced work environment, healthcare providers rely on mobile devices to stay connected. Doctors may only have a few minutes between patients…
DetailsWith more employers looking to cut healthcare costs while also complying with Affordable Care Act standards, many businesses are adding telemedicine capabilities to their coverage. These measures enable workers to see a doctor or physician without leaving the comfort of their homes or offices. Not only does this practice offer convenience to employees, but wait…
DetailsModern consumers have options and, more importantly, the resources to investigate them. Without leaving their homes, people can search through multiple businesses on their phone, computer or other convenient device. It’s not just traditional consumers. Patients also have choice when looking for health providers, and researching options gets simpler every day. USA Today detailed how a new data…
DetailsEmail marketing automation technology allows medical companies to design campaigns that deliver on their own. While this practice simplifies tasks and creates consistent results for data analysis, it doesn’t mean the marketing department can just set it and forget it. Marketers should consistently monitor campaigns to see what content works and which materials fail to…
DetailsThe latest medical science doesn’t have to be complicated. In fact, sometimes providing patients with the best healthcare means turning to solutions that simplify the treatment and testing process. Wearable technology is growing in popularity with medical professionals because it automates data processes and provides information straight from the patient’s progress.The simple and innovative data performance isn’t just a…
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