DISCUSSION - Justin Hipps, Multi-Channel Expert

Programmatic digital out-of-home: How to get started and deliver results

NewsBy AdTechExec November 29, 2022

Programmatic online advertising enables marketers to effectively reach their desired audiences, at scale, with minimum wasted spend thanks to sophisticated targeting, precision at scale, and bidding tactics. Digital out-of-home (DOOH) advertising packs a different punch with strategically located, virtually unmissable advertising screens, offering vast creative potential. Today, technology offers marketers the ability to combine the…

Nexon & Hivestack Activate a Cross-Border Programmatic DOOH Campaign from South Korea into Singapore

NewsBy AdTechExec November 29, 2022

Hivestack, the world’s leading, independent programmatic digital out-of-home (DOOH) ad tech company today (November 28th, 2022) announced the success of its first “inside-out” programmatic digital out-of-home (DOOH) campaign for Nexon, a global pioneer in the world of interactive entertainment software offering more than 45 live games operated across more than 190 countries. Nexon leveraged the Hivestack…

How Brand Marketers Can Leverage #Programmatic in Podcasting

NewsBy AdTechExec November 29, 2022

We all know screens dominate today’s culture. You’re even looking at one right now. Watching television, scrolling through social media, and working on a laptop, are all inherent parts of everyday life. But screen time is becoming excessive. The average American spends over 7 hours per day looking at a screen. On the other hand, audio provides…

The Drive to Digital in Pharma Marketing is ‘Overwhelming’ Doctors. Solution?

News, programmaticBy AdTechExec January 12, 2022

Pharma marketers don’t understand what healthcare professionals need—and, worse, they’re overwhelming doctors with drug promos at the expense of more tailored content. This is according to a new report, the Digitally Savvy HCP, out from healthcare solutions company Indegene, which has been tracking these relationships for the past few years. This report focuses on just…

Weekly Roundup: Ad Issues In 2022, UID 2.0 Update, NYTimes’ Latest Acquisition, And More

programmaticBy AdTechExec January 11, 2022

“Once the administrator has been determined, that is the point, one would assume, that UID 2.0 will go fully into production, and get out of the holding pattern that it has been in,” Summary The results of a recent Mediaocean survey are in and most executives believe that cross-platform, integrated media issues will…

#Programmatic Will Be the Way All Media is Traded

NewsBy AdTechExec August 20, 2019

While programmatic trading has become the dominant form of advertising in display environments, its uptake across other platforms has been less prolific. However, with programmatic techniques being used increasingly for premium media, and its developing effectiveness in other channels, this is set to change…CONTINUE READING

Third-Party Cookies Won’t Die, but They Will be Re-Purposed: Q&A with Tanzil Bukhari | #programmatic #adtech #change

programmaticBy AdTechExec August 5, 2019

After over ten years working for DoubleClick and then Google, industry veteran Tanzil Bukhari has joined media measurement company DoubleVerify as managing director if EMEA, the company announced today. VAN spoke with Bukhari to hear his views on the key challenges around ad fraud, and whether he thinks browser restrictions and privacy laws will result…

Salesforce Closes $15.7B Tableau Deal #datavisualization #analytics #news

NewsBy AdTechExec August 2, 2019

In an amazingly quick turn-around for a deal of this scope, Salesforce announced today that it has closed the $15.7 billion Tableau dealannounced in June. The deal is by far the biggest acquisition in Salesforce history, a company known for being highly acquisitive. CONTINUE READING

Amazon’s Deals With The Trade Desk And Dataxu Bring RTB To CTV Marketplace #programmatic #adtech #news

NewsBy AdTechExec July 30, 2019

When Amazon opened its Fire TV video advertising supply to outside demand for the first time, with The Trade Desk and dataxu as inaugural DSP partners, it broke new ground in programmatic CTV. The partnerships enable buyers on The Trade Desk, dataxu and Amazon’s own DSP to access Fire TV impressions exclusively through a private marketplace (PMP)…

Inside Roku’s Enormous Bet On Ad-Supported-Video-On-Demand (AVOD)

NewsBy AdTechExec July 9, 2019

Alison Weissbrodt – sharing great insights into the booming AVOD sector – “Roku’s go-to-market strategy is simple: Get as many streaming devices into as many homes as cheaply as possible, and monetize them through advertising. Roku, which has 29.1 million active accounts, has become one of the front-running ad-supported OTT offerings in the market. That…

The Trade Desk’s Revenue Is Up, And Benefits From General Ad Tech Slide #programmatic #adtech

programmaticBy AdTechExec May 10, 2019

“The Trade Desk captured $121 million in revenue during Q1, up 41% from $85.7 million in the same period last year, the company reported on Thursday. Its profitability in the quarter rose to $10.2 million, from $9.1 million in 2018…” CONTINUE READING

#Programmatic Technology Is Heralding New Growth in OOH

NewsBy AdTechExec May 8, 2019

“Advertising’s oldest medium is becoming its most exciting new channel. And in an era dominated by digital and shaped by technology, out of home (OOH) is delivering incredible new levels of innovation, effectiveness and efficiency.”…CONTINUE READING

U.S. Digital Ad Revenues Surpass $100 Billion Mark for the First Time, Hitting Landmark $107.5 Billion in 2018, According to IAB Internet Advertising Revenue Report

NewsBy AdTechExec May 7, 2019

“NEW YORK, NY (May 7, 2019) —U.S. digital advertising revenues in 2018 reached an all-time historic high of $107.5 billion—exceeding the $100 billion mark for the first time—according to the latest IAB Internet Advertising Revenue Report released by IAB and prepared by PwC US. This full-year 2018 total represents a 22 percent year-over-year increase from $88.3…

5 Ways Artificial Intelligence Will Continue to Shape #Marketing #AI

NewsBy AdTechExec December 26, 2018

In 2018, artificial intelligence began making its virtues clear to the marketing industry in tangible ways. Want proof? Just check out Lexus’ powerful new commercial scripted by IBM Watson. So, what does AI have in store in 2019? CONTINUE READING

Marketers Need Outcomes, Not More Tools

NewsBy AdTechExec December 26, 2018

“A problem that haunts the industry is too much of an emphasis is still being placed on technology and not enough focus is placed on driving outcomes that address client challenges.Customer data platforms (CDPs) are the latest example of this tendency. The category seemed new and fresh, offering CMOs a level of identity resolution and…

Simpli.fi Launches Nationwide Addressable Connected TV (CTV) and Over-the-Top (OTT) Advertising Solution

NewsBy AdTechExec October 30, 2018

Leader in Localized Programmatic Also Launching Intent-Based Behavioral and Granular Demographic Targeting for OTT/CTV Inventory FT. WORTH, Texas — Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, announced a significant expansion of its advanced TV capabilities, including nationwide addressable targeting, intent-based behavioral targeting, and granular demographic targeting for Over-the-Top (OTT) and…

How Marketo Added $3 Billion In Two Years, And Why PE Thinks There’s More To Come

Digital Marketing, programmaticBy AdTechExec October 17, 2018

As programmatic advertising continues to grow rapidly in the US, we all wonder what big announcement will hit the headlines next. James Hercher of @AdExchanger shares intriguing insights with us regarding recent PE investments, in addition to why ‘timing’ in #adtech is truly paramount: “When Adobe acquired the B2B marketing company Marketo for $4.8 billion last week, investors…

POST: “The 2018 Summer Of Data” (via AdExchanger)

AdTech, Digital Marketing, programmaticBy AdTechExec September 19, 2018

An intriguing post by Terence Kawaja (@tkawaja), LUMA Partners (@LUMA_partners) and AdExchanger (@adexchanger): Many feared that GDPR and escalating privacy concerns would lead to a push-back in data-driven marketing and related M&A. The reality, however, is that strategics were simply holding their breath as they waited for more certainty on the impact from GDPR and…

What’s the Role of the SSP in a World Dominated by Header Bidding? #AdTech

AdTech, Emerging Technology, programmaticBy AdTechExec August 20, 2018

Flexibility is indeed the name of the game. Companies must learn to adapt to changes in the industry – particularly new practices or emerging technologies which shake up the ecosystem. “Header bidding has transformed digital advertising to the point where many companies have had to completely transform their business practices and technology stacks in order…

How to test your #programmatic creatives like a pro via Brainlab’s Grace Kaye

AdTech, programmaticBy AdTechExec July 31, 2018

How important is your creative quality in #programmatic advertising? Grace Kaye, Chief Strategy Officer of Brainlabs delivers an exceptional amount of truth behind why high-performance display campaigns utilizing advanced audience targeting, data-driven optimization and high-quality content are the key to your success: “According to Ipsos, over 75 percent of advertising impact is determined by creative quality. And yet, creative…

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