Pharma marketers don’t understand what healthcare professionals need—and, worse, they’re overwhelming doctors with drug promos at the expense of more tailored content. This is according to a new report, the Digitally Savvy HCP, out from healthcare solutions company Indegene, which has been tracking these relationships for the past few years. This report focuses on just…
“Once the administrator has been determined, that is the point, one would assume, that UID 2.0 will go fully into production, and get out of the holding pattern that it has been in,” Summary The results of a recent Mediaocean survey are in and most executives believe that cross-platform, integrated media issues will…
After over ten years working for DoubleClick and then Google, industry veteran Tanzil Bukhari has joined media measurement company DoubleVerify as managing director if EMEA, the company announced today. VAN spoke with Bukhari to hear his views on the key challenges around ad fraud, and whether he thinks browser restrictions and privacy laws will result…
“The Trade Desk captured $121 million in revenue during Q1, up 41% from $85.7 million in the same period last year, the company reported on Thursday. Its profitability in the quarter rose to $10.2 million, from $9.1 million in 2018…” CONTINUE READING
As programmatic advertising continues to grow rapidly in the US, we all wonder what big announcement will hit the headlines next. James Hercher of @AdExchanger shares intriguing insights with us regarding recent PE investments, in addition to why ‘timing’ in #adtech is truly paramount: “When Adobe acquired the B2B marketing company Marketo for $4.8 billion last week, investors…
An intriguing post by Terence Kawaja (@tkawaja), LUMA Partners (@LUMA_partners) and AdExchanger (@adexchanger): Many feared that GDPR and escalating privacy concerns would lead to a push-back in data-driven marketing and related M&A. The reality, however, is that strategics were simply holding their breath as they waited for more certainty on the impact from GDPR and…
Flexibility is indeed the name of the game. Companies must learn to adapt to changes in the industry – particularly new practices or emerging technologies which shake up the ecosystem. “Header bidding has transformed digital advertising to the point where many companies have had to completely transform their business practices and technology stacks in order…
How important is your creative quality in #programmatic advertising? Grace Kaye, Chief Strategy Officer of Brainlabs delivers an exceptional amount of truth behind why high-performance display campaigns utilizing advanced audience targeting, data-driven optimization and high-quality content are the key to your success: “According to Ipsos, over 75 percent of advertising impact is determined by creative quality. And yet, creative…
Big changes in OpenRTB spec indeed – particularly Ads.cert and how it’s builds on Ads.txt by introducing cryptographic signatures in the bid request: “The revised OpenRTB 3.0 spec released Tuesday makes major changes to the programmatic standard to stamp out bad ads and fraud. The IAB Tech Lab’s new spec is now open for public…
AdExchanger’s Alison Weissbrot interviews Havas CEO Colin Kinsella: “The digital and programmatic space needs a refresh because clients are getting burned and returning to more traditional media principals, according to Colin Kinsella, Havas Media’s North American CEO. “A lot of buyers want to get back into TV, radio, out-of-home and print because they feel like…
MarTechSeries post designed for marketers who seek to deepen their grasp on the fundamental precepts of mobile programmatic advertising: By 2019, 85% of mobile ads in the US will be programmatic. There will more than five billion mobile phone users by 2019, globally. Hence, targeted advertising for mobile phone users should be a core part…