Programmatic digital out-of-home: How to get started and deliver results

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Programmatic online advertising enables marketers to effectively reach their desired audiences, at scale, with minimum wasted spend thanks to sophisticated targeting, precision at scale, and bidding tactics. Digital out-of-home (DOOH) advertising packs a different punch with strategically located, virtually unmissable advertising screens, offering vast creative potential. Today, technology offers marketers the ability to combine the…


Nexon & Hivestack Activate a Cross-Border Programmatic DOOH Campaign from South Korea into Singapore

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Hivestack, the world’s leading, independent programmatic digital out-of-home (DOOH) ad tech company today (November 28th, 2022) announced the success of its first “inside-out” programmatic digital out-of-home (DOOH) campaign for Nexon, a global pioneer in the world of interactive entertainment software offering more than 45 live games operated across more than 190 countries.  Nexon leveraged the Hivestack…

The Drive to Digital in Pharma Marketing is ‘Overwhelming’ Doctors. Solution?

News, programmatic

Pharma marketers don’t understand what healthcare professionals need—and, worse, they’re overwhelming doctors with drug promos at the expense of more tailored content.   This is according to a new report, the Digitally Savvy HCP, out from healthcare solutions company Indegene, which has been tracking these relationships for the past few years. This report focuses on just…

#Programmatic Will Be the Way All Media is Traded

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While programmatic trading has become the dominant form of advertising in display environments, its uptake across other platforms has been less prolific. However, with programmatic techniques being used increasingly for premium media, and its developing effectiveness in other channels, this is set to change…CONTINUE READING

U.S. Digital Ad Revenues Surpass $100 Billion Mark for the First Time, Hitting Landmark $107.5 Billion in 2018, According to IAB Internet Advertising Revenue Report

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“NEW YORK, NY (May 7, 2019) —U.S. digital advertising revenues in 2018 reached an all-time historic high of $107.5 billion—exceeding the $100 billion mark for the first time—according to the latest IAB Internet Advertising Revenue Report released by IAB and prepared by PwC US. This full-year 2018 total represents a 22 percent year-over-year increase from $88.3…

Marketers Need Outcomes, Not More Tools

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“A problem that haunts the industry is too much of an emphasis is still being placed on technology and not enough focus is placed on driving outcomes that address client challenges.Customer data platforms (CDPs) are the latest example of this tendency. The category seemed new and fresh, offering CMOs a level of identity resolution and…

Simpli.fi Launches Nationwide Addressable Connected TV (CTV) and Over-the-Top (OTT) Advertising Solution

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Leader in Localized Programmatic Also Launching Intent-Based Behavioral and Granular Demographic Targeting for OTT/CTV Inventory FT. WORTH, Texas — Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, announced a significant expansion of its advanced TV capabilities, including nationwide addressable targeting, intent-based behavioral targeting, and granular demographic targeting for Over-the-Top (OTT) and…

The quantum meltdown of encryption

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Shlomi Dolev, Chair Professor and founder of the Computer Science department of Ben-Gurion University of the Negev shares how Quantum computers will soon revolutionize our current technology landscape. He believes these advances will usher in computational power way ahead of our most advanced machines: Recently, scientists at Google began testing their cutting edge 72 qubit…

5 Copywriting Fails You Should Avoid | #NoFailMail

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Bettina Specht of Litmus shares why carefully crafted content is paramount to a successful email marketing campaign- Good copywriting helps you build your brand, connect with your customers, and persuade more of them to click through on your offer. But too often, marketers don’t take full advantage of the power of great copy. After years…

IAB outlines blockchain digital advertising pilots

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Blockchain technology will undoubtedly impact #adtech in the coming years. It’s efficacy as a viable solution to many of the industry’s woes is yet to be seen: Today digital media research group, IAB Technology Laboratory, revealed details of their blockchain pilot program. Their blockchain working group includes more than 150 members. The program involves real-world…

The Role of #Wearable #Technology in Medical Manufacturing

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The latest medical science doesn’t have to be complicated. In fact, sometimes providing patients with the best healthcare means turning to solutions that simplify the treatment and testing process. Wearable technology is growing in popularity with medical professionals because it automates data processes and provides information straight from the patient’s progress.The simple and innovative data performance isn’t just a…