Benjamin Franklin once said, “It takes many good deeds to build a good reputation, and only one bad one to lose it.” Bonnie Malone of Return Path shares on how just one misstep can truly wreak havoc on your deliverability: “What exactly does reputation have to do with email? Sender reputation is a combination of…
There are some email marketing trends that won’t be going out of style anytime soon, and these are the ones organizations would be wise to pay attention to. 1. Optimize for mobile In today’s fast-paced work environment, healthcare providers rely on mobile devices to stay connected. Doctors may only have a few minutes between patients…
Modern consumers have options and, more importantly, the resources to investigate them. Without leaving their homes, people can search through multiple businesses on their phone, computer or other convenient device. It’s not just traditional consumers. Patients also have choice when looking for health providers, and researching options gets simpler every day. USA Today detailed how a new data…
Email marketing automation technology allows medical companies to design campaigns that deliver on their own. While this practice simplifies tasks and creates consistent results for data analysis, it doesn’t mean the marketing department can just set it and forget it. Marketers should consistently monitor campaigns to see what content works and which materials fail to…