As programmatic advertising continues to grow rapidly in the US, we all wonder what big announcement will hit the headlines next. James Hercher of @AdExchanger shares intriguing insights with us regarding recent PE investments, in addition to why ‘timing’ in #adtech is truly paramount: “When Adobe acquired the B2B marketing company Marketo for $4.8 billion last week, investors…
An intriguing post by Terence Kawaja (@tkawaja), LUMA Partners (@LUMA_partners) and AdExchanger (@adexchanger): Many feared that GDPR and escalating privacy concerns would lead to a push-back in data-driven marketing and related M&A. The reality, however, is that strategics were simply holding their breath as they waited for more certainty on the impact from GDPR and…
Big changes in OpenRTB spec indeed – particularly Ads.cert and how it’s builds on Ads.txt by introducing cryptographic signatures in the bid request: “The revised OpenRTB 3.0 spec released Tuesday makes major changes to the programmatic standard to stamp out bad ads and fraud. The IAB Tech Lab’s new spec is now open for public…
AdExchanger’s Alison Weissbrot interviews Havas CEO Colin Kinsella: “The digital and programmatic space needs a refresh because clients are getting burned and returning to more traditional media principals, according to Colin Kinsella, Havas Media’s North American CEO. “A lot of buyers want to get back into TV, radio, out-of-home and print because they feel like…
Email marketing is arguably the most powerful channel for reaching healthcare professionals. Yet many marketers don’t take a strategic approach to their email marketing programs. Download our free ebook and use the best practices shared here to build a successful email marketing strategy for your organization.In this ebook you will read about:Factors to consider before creating your…
With more employers looking to cut healthcare costs while also complying with Affordable Care Act standards, many businesses are adding telemedicine capabilities to their coverage. These measures enable workers to see a doctor or physician without leaving the comfort of their homes or offices. Not only does this practice offer convenience to employees, but wait…