Hivestack, the world’s leading, independent programmatic digital out-of-home (DOOH) ad tech company today (November 28th, 2022) announced the success of its first “inside-out” programmatic digital out-of-home (DOOH) campaign for Nexon, a global pioneer in the world of interactive entertainment software offering more than 45 live games operated across more than 190 countries.
Nexon leveraged the Hivestack DSP’s suite of data and audience targeting solutions to promote its popular ‘massively multiplayer online role-playing game’ (MMORPG) “MapleStory M” to audiences across Singapore. The “inside-out” campaign that was planned from Seoul, South Korea and activated in Singapore targeted gaming enthusiasts on multiple DOOH screen environments including shopping malls, subway transit stations and on roadside.
Leveraging its own first-party data in addition to Hivestack’s predefined audience set of ‘video and computer gamers’, Nexon was able to determine its key target audience and promote the “MapleStory M” game to them within a selected radius or proximity geofence. … READ MORE