Pharma marketers don’t understand what healthcare professionals need—and, worse, they’re overwhelming doctors with drug promos at the expense of more tailored content.
This is according to a new report, the Digitally Savvy HCP, out from healthcare solutions company Indegene, which has been tracking these relationships for the past few years. This report focuses on just under 1,000 physicians from the U.S., Europe, India and China.
It makes for some grim reading for pharma sales folks: 70% of healthcare professionals (HCPs) surveyed by the company feel that reps “do not completely understand their needs and expectations,” while 62% of HCPs are “overwhelmed” by product-related promotional content they receive from drugmakers… CONTINUE READING