Jul92019

Alison Weissbrodt – sharing great insights into the booming AVOD sector – “Roku’s go-to-market strategy is simple: Get as many streaming devices into as many homes as cheaply as possible, and monetize them through advertising. Roku, which has 29.1 million active accounts, has become one of the front-running ad-supported OTT offerings in the market. That makes the growth of ad-supported video-on-demand (AVOD) viewing a ‘huge’ bet for Roku, said director of international ad sales and strategy Tariq Mahmoud. Through rev-share deals, Roku aggregates inventory from content providers across its platform, on which buyers can overlay its unique first-party data set of registered, logged-in users”… (CONTINUE READING)