Leader in Localized Programmatic Also Launching Intent-Based Behavioral and Granular Demographic Targeting for OTT/CTV Inventory
FT. WORTH, Texas — Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, announced a significant expansion of its advanced TV capabilities, including nationwide addressable targeting, intent-based behavioral targeting, and granular demographic targeting for Over-the-Top (OTT) and Connected TV (CTV) inventory.
In addition to launching three unique and powerful methods of audience targeting on OTT/CTV inventory, Simpli.fi’s solution now also delivers the ability to target inventory at the screen size… KEEP READING