AdExchanger’s Alison Weissbrot interviews Havas CEO Colin Kinsella:
“The digital and programmatic space needs a refresh because clients are getting burned and returning to more traditional media principals, according to Colin Kinsella, Havas Media’s North American CEO. “A lot of buyers want to get back into TV, radio, out-of-home and print because they feel like digital can get lost,” he said. “The most accountable media turned into the least accountable media and the most filled with fraud.” Kinsella started his digital media career at Razorfish, where he was promoted to chief investment officer, before becoming CEO of Digitas in 2011. He was CEO of Mindshare before taking the helm at Havas Media in 2016. Today, as the cost of marketing and data increases, what brands need most is efficiency and precision, regardless of all the market’s shiny tools, he said. “How do you be smart, efficient and get your brand in front of the right target in a way that doesn’t necessitate an extreme amount of content or creative?” he said. That back-to-basics mentality seems to be working for Havas Media, which has grown 30% in the past two years in a tough environment for agencies. Many agencies struggle to attract and retain talent, but turnover declined at Havas from 40% to 20% over the same period.” … [CONTINUE READING ARTICLE]