MarTechSeries post designed for marketers who seek to deepen their grasp on the fundamental precepts of mobile programmatic advertising:
By 2019, 85% of mobile ads in the US will be programmatic.
There will more than five billion mobile phone users by 2019, globally.
Hence, targeted advertising for mobile phone users should be a core part of the marketing strategy. Marketing enthusiasts looking to take a sneak peek at this technology should find this writing interesting.
Programmatic ad buying in a nutshell
Programmatic ad buying essentially means when software is used to buy advertisements. This advanced software ensures that customer data is used at scale while buying ads. The selection of rich customer data ensures precise product placement. The software program also drastically reduces the need to swarm for a campaign, saving marketing budgets.
Marketers can leverage this capability by streamlining their role in the process of manual advertising purchase through RFI’s, negotiations etc. This saves marketers a lot of time and ambiguity about choosing ad space. The second advantage that marketers have is that they can then indulge in more creative endeavors regarding their marketing campaign design. [CONTINUE TO ORIGINAL ARTICLE]