Lauren Johnson of Business Insider shares some interesting news about a new platform
• On Thursday, Omnicom Group publicly rolled out Omni, an internal platform that allows its agencies to use data to create, plan and buy ad campaigns.
• One of the more intriguing potential uses for Omni could be to use artificial intelligence to make better ads.
• For example, Omni can scrub videos for specific colors or images which better resonate with consumers.
• While AI has increasingly played a big role in media buying, its use cases in creativity are newer and marketers see an big opportunity for the tech to shake up how ads are made.
Ad agencies are increasingly investing in technology and analytics to comb through reams of data and serve precise messages to specific groups of consumers.
But mostly that push has been about hitting the right people at the right time, and less about the art of making a great ad.
That may be changing.
That may be changing.