Simpli.fi Announces Addressable Geo-Fencing Solution

Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, today announced Addressable Geo-Fencing, an addressable programmatic advertising solution that uses plat line and GPS data for precise location targeting at scale. For Simpli.fi, Addressable Geo-Fencing is the next logical step in the localization and personalization of programmatic advertising and is built on Simpli.fi’s highly scalable technology stack.

Addressable Geo-Fencing is a highly efficient way to deliver programmatic advertising using household and business address data in CRM systems and offline databases.  The solution is an excellent complement to other address-based marketing initiatives such as addressable TV and direct mail as it provides extended reach, increased frequency, and improved attribution.

Simpli.fi’s solution meets a significant market need at a time when advertisers increasingly want to localize and personalize their campaigns, and when solutions like IP-based targeting are being hobbled by truncation of IP addresses in the programmatic bid stream. (CLICK HERE TO CONTINUE READING)