Programmatic online advertising enables marketers to effectively reach their desired audiences, at scale, with minimum wasted spend thanks to sophisticated targeting, precision at scale, and bidding tactics. Digital out-of-home (DOOH) advertising packs a different punch with strategically located, virtually unmissable advertising screens, offering vast creative potential.
Today, technology offers marketers the ability to combine the power of programmatic’s ‘precision at scale’ with DOOH’s attention grabbing formats – the challenge is understanding how the unique elements of the two can be combined.
To help marketers get started and deliver results in programmatic DOOH (prDOOH) this article explains what goes into a brilliant brief; how to select the right technology and data partners; and how to perfect targeting, creative optimization; and measurement…CONTINUE READING