Programmatic digital out-of-home: How to get started and deliver results

News

Programmatic online advertising enables marketers to effectively reach their desired audiences, at scale, with minimum wasted spend thanks to sophisticated targeting, precision at scale, and bidding tactics. Digital out-of-home (DOOH) advertising packs a different punch with strategically located, virtually unmissable advertising screens, offering vast creative potential. Today, technology offers marketers the ability to combine the…


Nexon & Hivestack Activate a Cross-Border Programmatic DOOH Campaign from South Korea into Singapore

News

Hivestack, the world’s leading, independent programmatic digital out-of-home (DOOH) ad tech company today (November 28th, 2022) announced the success of its first “inside-out” programmatic digital out-of-home (DOOH) campaign for Nexon, a global pioneer in the world of interactive entertainment software offering more than 45 live games operated across more than 190 countries.  Nexon leveraged the Hivestack…

The Drive to Digital in Pharma Marketing is ‘Overwhelming’ Doctors. Solution?

News, programmatic

Pharma marketers don’t understand what healthcare professionals need—and, worse, they’re overwhelming doctors with drug promos at the expense of more tailored content.   This is according to a new report, the Digitally Savvy HCP, out from healthcare solutions company Indegene, which has been tracking these relationships for the past few years. This report focuses on just…