After over ten years working for DoubleClick and then Google, industry veteran Tanzil Bukhari has joined media measurement company DoubleVerify as managing director if EMEA, the company announced today. VAN spoke with Bukhari to hear his views on the key challenges around ad fraud, and whether he thinks browser restrictions and privacy laws will result in the death of the third party cookie.
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Justin Hipps, Multi-Channel Expert
Third-Party Cookies Won’t Die, but They Will be Re-Purposed: Q&A with Tanzil Bukhari | #programmatic #adtech #change
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