While programmatic trading has become the dominant form of advertising in display environments, its uptake across other platforms has been less prolific. However, with programmatic techniques being used increasingly for premium media, and its developing effectiveness in other channels, this is set to change…CONTINUE READING
After over ten years working for DoubleClick and then Google, industry veteran Tanzil Bukhari has joined media measurement company DoubleVerify as managing director if EMEA, the company announced today. VAN spoke with Bukhari to hear his views on the key challenges around ad fraud, and whether he thinks browser restrictions and privacy laws will result…
In an amazingly quick turn-around for a deal of this scope, Salesforce announced today that it has closed the $15.7 billion Tableau dealannounced in June. The deal is by far the biggest acquisition in Salesforce history, a company known for being highly acquisitive. CONTINUE READING