Inside Roku’s Enormous Bet On Ad-Supported-Video-On-Demand (AVOD)
Alison Weissbrodt – sharing great insights into the booming AVOD sector – “Roku’s go-to-market strategy is simple: Get as many streaming devices into as many homes as cheaply as possible, and monetize them through advertising. Roku, which has 29.1 million active accounts, has become one of the front-running ad-supported OTT offerings in the market. That…