While programmatic trading has become the dominant form of advertising in display environments, its uptake across other platforms has been less prolific. However, with programmatic techniques being used increasingly for premium media, and its developing effectiveness in other channels, this is set to change…CONTINUE READING
After over ten years working for DoubleClick and then Google, industry veteran Tanzil Bukhari has joined media measurement company DoubleVerify as managing director if EMEA, the company announced today. VAN spoke with Bukhari to hear his views on the key challenges around ad fraud, and whether he thinks browser restrictions and privacy laws will result…
In an amazingly quick turn-around for a deal of this scope, Salesforce announced today that it has closed the $15.7 billion Tableau dealannounced in June. The deal is by far the biggest acquisition in Salesforce history, a company known for being highly acquisitive. CONTINUE READING
When Amazon opened its Fire TV video advertising supply to outside demand for the first time, with The Trade Desk and dataxu as inaugural DSP partners, it broke new ground in programmatic CTV. The partnerships enable buyers on The Trade Desk, dataxu and Amazon’s own DSP to access Fire TV impressions exclusively through a private marketplace (PMP)…
Alison Weissbrodt – sharing great insights into the booming AVOD sector – “Roku’s go-to-market strategy is simple: Get as many streaming devices into as many homes as cheaply as possible, and monetize them through advertising. Roku, which has 29.1 million active accounts, has become one of the front-running ad-supported OTT offerings in the market. That…
“The Trade Desk captured $121 million in revenue during Q1, up 41% from $85.7 million in the same period last year, the company reported on Thursday. Its profitability in the quarter rose to $10.2 million, from $9.1 million in 2018…” CONTINUE READING
“Advertising’s oldest medium is becoming its most exciting new channel. And in an era dominated by digital and shaped by technology, out of home (OOH) is delivering incredible new levels of innovation, effectiveness and efficiency.”…CONTINUE READING
“NEW YORK, NY (May 7, 2019) —U.S. digital advertising revenues in 2018 reached an all-time historic high of $107.5 billion—exceeding the $100 billion mark for the first time—according to the latest IAB Internet Advertising Revenue Report released by IAB and prepared by PwC US. This full-year 2018 total represents a 22 percent year-over-year increase from $88.3…