Monthly Archives: October 2018

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Simpli.fi Launches Nationwide Addressable Connected TV (CTV) and Over-the-Top (OTT) Advertising Solution

NewsBy AdTechExec October 30, 2018

Leader in Localized Programmatic Also Launching Intent-Based Behavioral and Granular Demographic Targeting for OTT/CTV Inventory FT. WORTH, Texas — Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, announced a significant expansion of its advanced TV capabilities, including nationwide addressable targeting, intent-based behavioral targeting, and granular demographic targeting for Over-the-Top (OTT) and…

How Marketo Added $3 Billion In Two Years, And Why PE Thinks There’s More To Come

Digital Marketing, programmaticBy AdTechExec October 17, 2018

As programmatic advertising continues to grow rapidly in the US, we all wonder what big announcement will hit the headlines next. James Hercher of @AdExchanger shares intriguing insights with us regarding recent PE investments, in addition to why ‘timing’ in #adtech is truly paramount: “When Adobe acquired the B2B marketing company Marketo for $4.8 billion last week, investors…

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