How to test your #programmatic creatives like a pro via Brainlab’s Grace Kaye
How important is your creative quality in #programmatic advertising? Grace Kaye, Chief Strategy Officer of Brainlabs delivers an exceptional amount of truth behind why high-performance display campaigns utilizing advanced audience targeting, data-driven optimization and high-quality content are the key to your success: “According to Ipsos, over 75 percent of advertising impact is determined by creative quality. And yet, creative…