Daily Archives: July 24, 2018

You are here:

#Programmatic Reborn: IAB Tech Lab Completely Overhauls #OpenRTB Spec | #AdTech #News

AdTech, Digital Marketing, programmaticBy AdTechExec July 24, 2018

Big changes in OpenRTB spec indeed – particularly Ads.cert and how it’s builds on Ads.txt by introducing cryptographic signatures in the bid request: “The revised OpenRTB 3.0 spec released Tuesday makes major changes to the programmatic standard to stamp out bad ads and fraud. The IAB Tech Lab’s new spec is now open for public…

The quantum meltdown of encryption

NewsBy AdTechExec July 24, 2018

Shlomi Dolev, Chair Professor and founder of the Computer Science department of Ben-Gurion University of the Negev shares how Quantum computers will soon revolutionize our current technology landscape. He believes these advances will usher in computational power way ahead of our most advanced machines: Recently, scientists at Google began testing their cutting edge 72 qubit…

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Functional

Performance

Analytics

Others