Bettina Specht of Litmus shares why carefully crafted content is paramount to a successful email marketing campaign-
Good copywriting helps you build your brand, connect with your customers, and persuade more of them to click through on your offer. But too often, marketers don’t take full advantage of the power of great copy. After years in the email business, we’ve seen every copywriting fail: typos, “blah” writing, “meh” calls to action, and other misfires that turn email potential into missed opportunity.
Most marketers pay lots of attention to email design, coding and testing, but the words that go into your message are just as important to nail down if you want to achieve #NoFailMail. [continue to source]