Daily Archives: July 23, 2018

5 Copywriting Fails You Should Avoid | #NoFailMail

Bettina Specht of Litmus shares why carefully crafted content is paramount to a successful email marketing campaign- Good copywriting helps you build your brand, connect with your customers, and persuade more of them to click through on your offer. But too often, marketers don’t take full advantage of the power of great copy. After years…