Benjamin Franklin once said, “It takes many good deeds to build a good reputation, and only one bad one to lose it.” Bonnie Malone of Return Path shares on how just one misstep can truly wreak havoc on your deliverability: “What exactly does reputation have to do with email? Sender reputation is a combination of…
MarTechSeries post designed for marketers who seek to deepen their grasp on the fundamental precepts of mobile programmatic advertising: By 2019, 85% of mobile ads in the US will be programmatic. There will more than five billion mobile phone users by 2019, globally. Hence, targeted advertising for mobile phone users should be a core part…
Lauren Johnson of Business Insider shares some interesting news about a new platform • On Thursday, Omnicom Group publicly rolled out Omni, an internal platform that allows its agencies to use data to create, plan and buy ad campaigns. • One of the more intriguing potential uses for Omni could be to use artificial intelligence…