How to test your #programmatic creatives like a pro via Brainlab’s Grace Kaye

AdTech, programmatic

How important is your creative quality in #programmatic advertising? Grace Kaye, Chief Strategy Officer of Brainlabs delivers an exceptional amount of truth behind why high-performance display campaigns utilizing advanced audience targeting, data-driven optimization and high-quality content are the key to your success: “According to Ipsos, over 75 percent of advertising impact is determined by creative quality. And yet, creative…

The quantum meltdown of encryption

News

Shlomi Dolev, Chair Professor and founder of the Computer Science department of Ben-Gurion University of the Negev shares how Quantum computers will soon revolutionize our current technology landscape. He believes these advances will usher in computational power way ahead of our most advanced machines: Recently, scientists at Google began testing their cutting edge 72 qubit…

5 Copywriting Fails You Should Avoid | #NoFailMail

News

Bettina Specht of Litmus shares why carefully crafted content is paramount to a successful email marketing campaign- Good copywriting helps you build your brand, connect with your customers, and persuade more of them to click through on your offer. But too often, marketers don’t take full advantage of the power of great copy. After years…

IAB outlines blockchain digital advertising pilots

News

Blockchain technology will undoubtedly impact #adtech in the coming years. It’s efficacy as a viable solution to many of the industry’s woes is yet to be seen: Today digital media research group, IAB Technology Laboratory, revealed details of their blockchain pilot program. Their blockchain working group includes more than 150 members. The program involves real-world…

IBM, Mediaocean announce #blockchain consortium to tackle what’s wrong with #adtech

AdTech

A great post by Barry Levine of MarTechToday – “A variety of startups are using blockchain as a way to add transparency to the notoriously opaque ad tech system, including NYIAX, Kiip, Kochava and MetaX. And now a new ad-focused blockchain consortium has recently been announced by heavyweights IBM — through its iX digital agency — and advertising software provider MediaOcean. It already…

Simpli.fi Announces Addressable Geo-Fencing Solution

AdTech

Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, today announced Addressable Geo-Fencing, an addressable programmatic advertising solution that uses plat line and GPS data for precise location targeting at scale. For Simpli.fi, Addressable Geo-Fencing is the next logical step in the localization and personalization of programmatic advertising and is built…

#AdTech Giant MediaMath Raises $225 Million

AdTech

The New York-based firm will use the capital to buy out an investor, spend on technology and fund acquisitions. Ad-tech company MediaMath has raised $225 million from investment firm Searchlight Capital Partners, an unusually large funding round in a sector rife with turbulence and consolidation. New York-based MediaMath has raised more than $500 million to…