In 2018, artificial intelligence began making its virtues clear to the marketing industry in tangible ways. Want proof? Just check out Lexus’ powerful new commercial scripted by IBM Watson. So, what does AI have in store in 2019? CONTINUE READING
“A problem that haunts the industry is too much of an emphasis is still being placed on technology and not enough focus is placed on driving outcomes that address client challenges.Customer data platforms (CDPs) are the latest example of this tendency. The category seemed new and fresh, offering CMOs a level of identity resolution and…
Leader in Localized Programmatic Also Launching Intent-Based Behavioral and Granular Demographic Targeting for OTT/CTV Inventory FT. WORTH, Texas — Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, announced a significant expansion of its advanced TV capabilities, including nationwide addressable targeting, intent-based behavioral targeting, and granular demographic targeting for Over-the-Top (OTT) and…
As programmatic advertising continues to grow rapidly in the US, we all wonder what big announcement will hit the headlines next. James Hercher of @AdExchanger shares intriguing insights with us regarding recent PE investments, in addition to why ‘timing’ in #adtech is truly paramount: “When Adobe acquired the B2B marketing company Marketo for $4.8 billion last week, investors…
An intriguing post by Terence Kawaja (@tkawaja), LUMA Partners (@LUMA_partners) and AdExchanger (@adexchanger): Many feared that GDPR and escalating privacy concerns would lead to a push-back in data-driven marketing and related M&A. The reality, however, is that strategics were simply holding their breath as they waited for more certainty on the impact from GDPR and…
Flexibility is indeed the name of the game. Companies must learn to adapt to changes in the industry – particularly new practices or emerging technologies which shake up the ecosystem. “Header bidding has transformed digital advertising to the point where many companies have had to completely transform their business practices and technology stacks in order…
How important is your creative quality in #programmatic advertising? Grace Kaye, Chief Strategy Officer of Brainlabs delivers an exceptional amount of truth behind why high-performance display campaigns utilizing advanced audience targeting, data-driven optimization and high-quality content are the key to your success: “According to Ipsos, over 75 percent of advertising impact is determined by creative quality. And yet, creative…
Big changes in OpenRTB spec indeed – particularly Ads.cert and how it’s builds on Ads.txt by introducing cryptographic signatures in the bid request: “The revised OpenRTB 3.0 spec released Tuesday makes major changes to the programmatic standard to stamp out bad ads and fraud. The IAB Tech Lab’s new spec is now open for public…
Shlomi Dolev, Chair Professor and founder of the Computer Science department of Ben-Gurion University of the Negev shares how Quantum computers will soon revolutionize our current technology landscape. He believes these advances will usher in computational power way ahead of our most advanced machines: Recently, scientists at Google began testing their cutting edge 72 qubit…
Bettina Specht of Litmus shares why carefully crafted content is paramount to a successful email marketing campaign- Good copywriting helps you build your brand, connect with your customers, and persuade more of them to click through on your offer. But too often, marketers don’t take full advantage of the power of great copy. After years…
Blockchain technology will undoubtedly impact #adtech in the coming years. It’s efficacy as a viable solution to many of the industry’s woes is yet to be seen: Today digital media research group, IAB Technology Laboratory, revealed details of their blockchain pilot program. Their blockchain working group includes more than 150 members. The program involves real-world…
AdExchanger’s Alison Weissbrot interviews Havas CEO Colin Kinsella: “The digital and programmatic space needs a refresh because clients are getting burned and returning to more traditional media principals, according to Colin Kinsella, Havas Media’s North American CEO. “A lot of buyers want to get back into TV, radio, out-of-home and print because they feel like…
Increasing amounts of speculation and curiosity continue to surround Blockchain and its intended uses. Where will we go from here? Where are we right now? Chris Douthit of Options Strategies Insider weighs in- “Today the blockchain is probably a lot like where Atari was in the 80s, we are still at the relatively early stages,…
Benjamin Franklin once said, “It takes many good deeds to build a good reputation, and only one bad one to lose it.” Bonnie Malone of Return Path shares on how just one misstep can truly wreak havoc on your deliverability: “What exactly does reputation have to do with email? Sender reputation is a combination of…
MarTechSeries post designed for marketers who seek to deepen their grasp on the fundamental precepts of mobile programmatic advertising: By 2019, 85% of mobile ads in the US will be programmatic. There will more than five billion mobile phone users by 2019, globally. Hence, targeted advertising for mobile phone users should be a core part…
Lauren Johnson of Business Insider shares some interesting news about a new platform • On Thursday, Omnicom Group publicly rolled out Omni, an internal platform that allows its agencies to use data to create, plan and buy ad campaigns. • One of the more intriguing potential uses for Omni could be to use artificial intelligence…
A great post by Barry Levine of MarTechToday – “A variety of startups are using blockchain as a way to add transparency to the notoriously opaque ad tech system, including NYIAX, Kiip, Kochava and MetaX. And now a new ad-focused blockchain consortium has recently been announced by heavyweights IBM — through its iX digital agency — and advertising software provider MediaOcean. It already…
Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, today announced Addressable Geo-Fencing, an addressable programmatic advertising solution that uses plat line and GPS data for precise location targeting at scale. For Simpli.fi, Addressable Geo-Fencing is the next logical step in the localization and personalization of programmatic advertising and is built…
The New York-based firm will use the capital to buy out an investor, spend on technology and fund acquisitions. Ad-tech company MediaMath has raised $225 million from investment firm Searchlight Capital Partners, an unusually large funding round in a sector rife with turbulence and consolidation. New York-based MediaMath has raised more than $500 million to…