Email marketing is arguably the most powerful channel for reaching healthcare professionals. Yet many marketers don’t take a strategic approach to their email marketing programs. Download our free ebook and use the best practices shared here to build a successful email marketing strategy for your organization.In this ebook you will read about:Factors to consider before creating your…
There are some email marketing trends that won’t be going out of style anytime soon, and these are the ones organizations would be wise to pay attention to. 1. Optimize for mobile In today’s fast-paced work environment, healthcare providers rely on mobile devices to stay connected. Doctors may only have a few minutes between patients…
With more employers looking to cut healthcare costs while also complying with Affordable Care Act standards, many businesses are adding telemedicine capabilities to their coverage. These measures enable workers to see a doctor or physician without leaving the comfort of their homes or offices. Not only does this practice offer convenience to employees, but wait…
Modern consumers have options and, more importantly, the resources to investigate them. Without leaving their homes, people can search through multiple businesses on their phone, computer or other convenient device. It’s not just traditional consumers. Patients also have choice when looking for health providers, and researching options gets simpler every day. USA Today detailed how a new data…
Email marketing automation technology allows medical companies to design campaigns that deliver on their own. While this practice simplifies tasks and creates consistent results for data analysis, it doesn’t mean the marketing department can just set it and forget it. Marketers should consistently monitor campaigns to see what content works and which materials fail to…
The latest medical science doesn’t have to be complicated. In fact, sometimes providing patients with the best healthcare means turning to solutions that simplify the treatment and testing process. Wearable technology is growing in popularity with medical professionals because it automates data processes and provides information straight from the patient’s progress.The simple and innovative data performance isn’t just a…