Programmatic online advertising enables marketers to effectively reach their desired audiences, at scale, with minimum wasted spend thanks to sophisticated targeting, precision at scale, and bidding tactics. Digital out-of-home (DOOH) advertising packs a different punch with strategically located, virtually unmissable advertising screens, offering vast creative potential. Today, technology offers marketers the ability to combine the…

Alison Weissbrodt – sharing great insights into the booming AVOD sector – “Roku’s go-to-market strategy is simple: Get as many streaming devices into as many homes as cheaply as possible, and monetize them through advertising. Roku, which has 29.1 million active accounts, has become one of the front-running ad-supported OTT offerings in the market. That…

“Advertising’s oldest medium is becoming its most exciting new channel. And in an era dominated by digital and shaped by technology, out of home (OOH) is delivering incredible new levels of innovation, effectiveness and efficiency.”…CONTINUE READING

In 2018, artificial intelligence began making its virtues clear to the marketing industry in tangible ways. Want proof? Just check out Lexus’ powerful new commercial scripted by IBM Watson. So, what does AI have in store in 2019? CONTINUE READING

“A problem that haunts the industry is too much of an emphasis is still being placed on technology and not enough focus is placed on driving outcomes that address client challenges.Customer data platforms (CDPs) are the latest example of this tendency. The category seemed new and fresh, offering CMOs a level of identity resolution and…